NIVEA B&W

In 2020 we started the global integrated campaign for NIVEA Deo Black & White. Our goal was to transform a functional product into a real brand experience using a relevant insight: We all have our favorite piece of cloth because it’s full of memories or because it stands for something meaningful to us. That’s why it deserves the best protection. To reach our target groups we had two different approaches: our communication for female focused on fashion and therefore we’ve invited them to become part of our digitally fueled fashion exhibition: #NIVEAFavpiece. Here everyone was asked to share their favorite piece and its story.