NIVEA CREME

In 2019 we made the biggest global integrated campaign for the iconic NIVEA Creme. To bring the whole brand into the modern world and reach a younger target group we campe up with an honest and touching approach – by confessing what NIVEA Creme can’t do for you but promising to always be there for your skin. We developed all master ads, all digital assets for the global markets and the rollout for the German market.