CARNAPPING

How can a newly founded agency pitch for one of world’s biggest car brands without even being asked? During the night before the official 100th birthday of BMW we used the BMW’s popular car sharing App – DriveNow – to locate 100 BMW vehicles. Each of the cars send a GPS signal with its exact location on the map. We used that and placed 100 car sharing BMW’s on special places to form one bold birthday greeting: 100 YEARS BMW.